Need a hand with your sports and fitness video?Need a hand with your sports and fitness video?

Video that does the heavy lifting

Athlete films, campaign spots, and social cutdowns for performance brands that move people — and product.

Work for Planet Fitness, SR CarnoSyn, and the TEST NFL Combine Academy.

What we make

Campaign-ready video for performance brands

Whether you are launching a product, building athlete credibility, or feeding a full season of content, we design the shoot around the outcomes and assets your campaign needs — then capture everything required to carry it across paid, organic, retail, and brand channels.

Athlete campaign films

Hero spots built that connect real athletes, the product, and the performance story — with the cutdowns to carry the full campaign.

Product & gear stories

Films that make the product advantage clear by showing the science, engineering, and real-world performance behind it.

Social-first volume

One strategically planned shoot that delivers verticals, teasers, paid-social cuts, and platform-ready content for the season ahead.

Now screening

Selected sports & fitness work

Supplements, gear, gyms, and the athletes who use them.

Machina — Boarding Unbound

Machina · Live Action

Boarding Unbound

See the case study

Trusted by SR CarnoSyn

Ten films, one performance brand

We’ve been SR CarnoSyn’s production partner across a series of campaigns — NFL athletes, lab science, and the training footage that makes both believable.

How we work

Built for shoot days that only happen once

Athlete availability, weather, and season windows do not negotiate. Our process is designed around that.

Concept & campaign plan

What the hero film is, what the cutdowns are, and what we need from one day on set to get all of it.

Production

Athlete direction, high-speed and cinematic capture, location and facility logistics, talent releases.

The full campaign kit

Hero cut, :30/:15/:06, verticals, captioned social, and stills pulled from motion.

Straight answers

Questions we get asked before the first call.

It depends on athlete talent, locations, and how many deliverables come out of the shoot. We scope every project individually and give you a detailed estimate up front — and we’ll tell you where the money is actually going.

Yes. We handle casting, negotiation support, releases, and on-set direction — including working with agency-represented pro athletes and their scheduling constraints.

That’s a planning question more than a budget one. When we design the shoot around the full campaign from the start, a single production day routinely yields a hero film plus a dozen or more platform-native cuts.

Both. We shoot in training facilities, gyms, stadiums, labs, and outdoors — plus controlled studio work when a product needs to look perfect.

Ready for a helping hand?Ready for a helping hand?

Let’s chat about your video.

Tell us about your project and we’ll schedule a free 15-minute call. Zero pressure, fresh ideas, and a high-five or two.