The Idea
Showcase true athletic talent and illustrate how CarnoSyn and SR CarnoSyn is elevating the peak performance of NFL athletes and prospects alike.
The Execution
Punchy athlete testimonials mixed with b-roll of their workouts featuring a matched burnt sienna lighting theme and immersive first-person-view GoPro shots, throw us right into the action and communicate the real-world product benefits of the CarnoSyn offering.
The Fun
Our on-set photographer almost got flattened by one of the offensive linemen training for their 40-yard dash, luckily he'd been practicing his jukes that morning and escaped permanent injury.
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