Training for the NFL
SR CarnoSyn
Idea
Highlight five NFL hopefuls as they trained for combine with the help of SR CarnoSyn.
Execution
Suspended introspective shots of abstract football moments combined with down-to-earth interviews and intense action footage of workouts.
Fun
Our creative director took an impromptu break (midshot), running out onto the field to intercept a pass from an NFL quarterback to an NFL wide receiver. To this day, it is his greatest (and perhaps only) athletic achievement.