The Idea
Highlight five NFL hopefuls as they trained for combine with the help of SR CarnoSyn.
The Execution
Suspended introspective shots of abstract football moments combined with down-to-earth interviews and intense action footage of workouts.
The Fun
Our creative director took an impromptu break (midshot), running out onto the field to intercept a pass from an NFL quarterback to an NFL wide receiver. To this day, it is his greatest (and perhaps only) athletic achievement.
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