The Idea
Draw from a real golfing moment in professional golfer Luca Galliano’s career and demonstrate how SR CarnoSyn extends endurance and enables athletes to focus in high-stress situations.
The Execution
Intense macro shots and glitch edits put you inside the athlete’s head, revealing the inner battle of voices and thoughts. With hero shots of SRCarnoSyn and an announcer voiceover continually upping the stakes, this commercial packs a punch.
The Fun
After the shoot, we challenged Luca to a minigolf tournament and crushed him! We never let him hear the end of it.
Frames