The Idea
Profile three athlete target markets and depict how CarnoSyn can help them break through their performance walls.
The Execution
Intercutting between the stories of three legendary athletes, gnar lens flares and gritty workouts, this piece boasts an epic voiceover, soundtrack, and a whole lot of high-tech animation.
The Fun
We got to work with some rad athletes, one of which looks remarkably like Henry Cavill. After the insane workout, he challenged our creative director to join him in the gym sometime. The date has yet to be set.
Frames