The Idea
Highlight Machina's newest binding-free boot snowboarding mount system.
The Execution
Dramatic in-studio product shots coupled with expansive on-mountain shots reveal both the streamlined design of the product and its real-life "shredding" capabilities.
The Fun
Our DP carved it up, filming on skis, and we were the first to ever shoot at TrashGarage Studios®! (Long story.)
Frames