The Idea
Tell the story of what makes a champion, according to professional golfer Luca Galliano, conveying the importance of SR CarnoSyn to any competitive athlete.
The Execution
Extending a single moment on the tee, this piece juxtaposes the challenge of that single drive with all of the hard work and dedication that brought him there.
The Fun
With the groundskeeper's approval, we got to do donuts in a golf cart around Luca as he swung a club on the tee. Max fun, and it pays off in the final shot.
Frames