3... 2... 1... (product) liftoff!3... 2... 1... (product) liftoff!

Launch films that send your brand to the stratosphere

Product videos that break the sound barrier, accelerate adoption, and skyrocket sales from day one.

Work for Hologic, Century 21, Machina, and more.

What we make

We make products feel irresistible at every stage — from first idea to fully realized.


When a product is still taking shape, people need more than an explanation — they need to be able to picture it in the world. We turn ideas, prototypes, and products in development into immersive, believable experiences that show how they work, where they belong, and why people will want them.

Vision & category films

For products creating something genuinely new. We help people see the world around the idea, understand where it fits, and imagine what it could become.

Launch films

The centerpiece of a product launch — made to work beautifully across your site, sales conversations, events, PR, and everywhere the story needs to travel.

Internal alignment films

A clear, compelling way to bring leadership, sales, product, and engineering around the same story before launch day.

Now screening

Selected launch films

Medical devices, proptech, outdoor gear, and one very unusual app.

Mach Industries — New Era of Defense

Mach Industries · Animation

New Era of Defense

See the case study

Trusted by Hologic

A film that unlocked major investment

The Digital Cytology vision film was made before the product existed — to help leadership see the opportunity, fund its market launch, and bring to life a vision that would ultimately change cytology forever.

Our partnership with Handshake empowered us to capture our future vision for an entirely new product category, and got our company leadership excited about driving growth for the next decade. That led to real investment in innovation for Digital Cytology that is literally revolutionizing cervical cancer screening around the world today. Can’t recommend Handshake enough for your video needs!
Michael Quick SVP, R&D / Innovation, Hologic

How we work

A flexible process built for products still taking shape

We structure the process around where the product is today, with the right inputs, decisions, and production approach to carry it confidently toward launch.

Positioning & story

We define what the product changes, who it matters to, and the central idea that holds the launch together.

Production

Live action, product cinematography, 3D and 2D animation — often all three in one film.

The launch kit

Hero film, sales-deck cut, booth loop, social verticals, and press-ready exports.

Straight answers

Questions we get asked before the first call.

Every project is a little different, depending on where the product is in its journey. Filming a finished product and bringing an unreleased one to life in 3D call for different approaches, so we tailor the scope and estimate to what will make the work strongest.

Absolutely. We regularly work from CAD, industrial design files, and Figma to bring products to life before they’re manufactured or released, giving your team a polished way to share what’s coming next.

Ten to fourteen weeks gives us a comfortable runway for a launch film and full asset kit. When there’s a fixed conference date, we can move faster by working closely together and keeping feedback and approvals streamlined.

We plan the full content kit from the start: the hero film, a shorter sales cut, a silent booth loop, social verticals, and stills. Building it all into one production keeps the process efficient and ensures every asset is ready when you need it.

Ready for a helping hand?Ready for a helping hand?

Let’s launch your product.

Tell us about your project and we’ll schedule a free 15-minute call. Zero pressure, fresh ideas, and a high-five or two.