Need a hand with your software video?Need a hand with your software video?

Explainer videos that make complex software click

Product launch films, explainer animation, and brand video that make sophisticated platforms easier to understand, believe in, and adopt.

Work for Dun & Bradstreet, Maven Analytics, Century 21, Velera, and Overalls.

What we make

If software is the head, then great video is the heart.

The strongest B2B films do more than explain a product. They give it a voice, a personality, and make the audience feel they’re engaging with something greater than just 1s and 0s — earning attention, driving conversion, and building loyalty beyond the first view.

Product launch films

Launch films that give new products a clear identity and a compelling place in the market — across the website, sales deck, conference booth, and funding conversation.

Explainer animation

Tailored visual storytelling that makes data flows, platform architecture, and workflows clear without making the product feel generic.

Brand & category films

Films that define what the company stands for, distinguish it from the category, and give audiences something deeper to connect with than a feature list.

Now screening

Selected SaaS & data work

Enterprise data, fintech, proptech, and the occasional very strange product.

Maven Analytics — Career Launchpad

Maven Analytics · Animation

Career Launchpad

See the case study

Trusted by Maven Analytics

Making data cool

When it came to their new online learning platform, Maven Analytics knew they wanted their video to do something different. They wanted us to make data look cool and their customers even cooler.

Handshake is our go-to team whenever we have an important story to tell. They are trusted partners in every phase of the process, from developing strategy to bringing the vision to life. When we rebranded our learning platform, we needed a launch video to capture the story in a clear and powerful way, and the Handshake team absolutely nailed it!
Chris Dutton — Founder, Maven Analytics

How we work

A clear path from positioning to rollout

We simplify the process into three focused stages, with clear approval gates that keep product, marketing, and creative aligned from the first sentence to the final asset.

Positioning & script

We clarify what the product does, why it matters, and how to say it simply — then align product and marketing before design begins.

Design & animation

Storyboards, visual systems, motion design, and UI treatments built from the approved story and your existing brand.

The full funnel kit

A complete set of campaign assets, from the hero film and sales-deck cut to social verticals, silent-autoplay versions, and looping booth edits.

Straight answers

Questions we get asked before the first call.

It depends on runtime, animation complexity, and how many versions you need. We scope in detail up front — and we will tell you honestly when a shorter, simpler video would do the job better.

Typically 6–10 weeks. Script and storyboard approval drive the timeline more than animation does, so projects with a decisive internal reviewer move noticeably faster.

Yes. We work from real product screens, Figma files, or design systems — and we can idealize the UI where the shipping version is not yet ready to show.

Yes. Founder films, customer stories, and culture video are often more persuasive than animation for brand-level goals. We do both and will recommend the one that fits.

Ready for a helping hand?Ready for a helping hand?

Let’s chat about your video.

Tell us about your project and we’ll schedule a free 15-minute call. Zero pressure, fresh ideas, and a high-five or two.