You can’t fake authenticity—what our latest documentary taught us about exceptional storytelling.
Note: Just a few days ago, we were notified that our film, TESTED, was officially selected by the Golden Door Film Festival. You can watch the full film below. The story of TESTED all began with a…
Case Study: How to tell a personal story about a technical product
At Handshake, we love the craft of storytelling. So when our friends at Hologic came to us with a question, “How can we tell a heartwarming story about our new HPV assay?” (in layman’s terms, assay…
Coronavirus and business: maybe we’re asking the wrong questions?
The global coronavirus pandemic and this whole quarantine thing has really got us thinking. Since the collective shock of no longer having ‘business as usual,’ it seems all of us, cooped up at home,…
Video in the age of quarantine
Welp, let it not be said our lives were boring. With a global pandemic top of mind and with many businesses closing their spaces for the sake of public health, it’s clear our world has changed…
How to decide between a 3D product rendering vs. a tactile product photo shoot
Okay, so say you’ve got an awesome product you developed, but you’re not sure how to best present it. Should I do a photoshoot? Or just render it all in 3D? Have no fear, here’s what you need to know…
Is it time to switch? 4 signs it might be time to part ways with your video production partner
Stop me if this sounds familiar. At first, they came in talking a big game about all of the amazing things they were going to do for you. Maybe they even delivered on their promises. Perhaps that…
Why use a ‘full-service’ video production company?
So, you want to make a video for your organization and you’re looking for a production company to take it from “start to finish.” Problem is… what is “start” and what is “finish?” You may already…