The Idea
Take a concept—digitizing physical glass slides–and make it look real to garner internal approval for product development.
The Execution
Using a mix of practical/physical mockups, animated elements, and some movie magic, we created a visionary video that won internal approval, led to the products release, and ultimately revolutionized the field of cytology and diagnostics.
The Fun
We got to visit our client's alpaca farm in Massachusetts and meet all his animals, including Monty the rabbit (who stole our hearts).
Frames