The Idea
Show how simple, easy, and painless the at-home blood test collection process is with BioReference Laboratories new cutting edge offering – Scarlet Health.
The Execution
Featuring the tender human stories of Scarlet's target market, the piece seamlessly weaves cinematic live action with motion graphics overlays and animation sections to simultaneously show the cutting edge tech and its real human impact.
The Fun
"Is this blanket ladder load-bearing?" Sorry, inside joke.
Frames