The Idea
Dive deep within the inner workings of Hologic's newest cutting edge innovation—the Genius digital imager.
The Execution
Epic photorealistic 3D animation coupled with powerful 2D composited motion design plunge us into an immersive world of possibilities in the realm of digital cytology.
The Fun
The video was epic, yeah, but the best part of the whole project was when we went bowling with our client. How'd we do? Let's just say we needed bumpers.
Frames