What Matters Most

Communicate the real-world impact of a test that reduces false positives, freeing women from the anxiety and costs of unnecessary invasive biopsies.

A cinema camera/lens package elevate this tender narrative of a mother worried about her results and a daughter looking for her mother's presence.

Ruby, the amazing young actress from this piece, was hilarious and insisted on yelling 'action' with our director. She made the whole shoot day a riot!