The Idea
Communicate the real-world impact of a test that reduces false positives, freeing women from the anxiety and costs of unnecessary invasive biopsies.
The Execution
A cinema camera/lens package elevate this tender narrative of a mother worried about her results and a daughter looking for her mother's presence.
The Fun
Ruby, the amazing young actress from this piece, was hilarious and insisted on yelling 'action' with our director. She made the whole shoot day a riot!
Frames