The Idea
Create a video ad for Brookstone's new Ariana-Grande-branded cat-ear headphones to premiere in Times Square, NYC.
The Execution
Cat-claw reveals of serif fonts and animated whisps of sound emanating from the headphones in b/w product photos with Ariana Grande deliver key product messages with elegance and attitude.
The Fun
I mean... cat-ear headphones and Ariana Grande—how could it get any more fun?
Frames