Sylva Biobank Explainer
Arboretum
Idea
Make the biobank consent process simple, easy, clear, and fun.
Execution
Happy music, cheery voiceover, and lighthearted character animation make otherwise disinteresting legal info engaging and fun.
Fun
We were introduced to Squeaks—well, Sir Squeaks the Fireheart, Earl of Corner-Stare, to be precise (our client's cat).
