The Idea
Reframe the origin story of Volpi, an optics manufacturer, as a relentless pursuit of harnessing the power of light.
The Execution
A vast storyline, re-filmed archival imagery, playful human cinematography, and 3D product renders combined with incredible light distortions expands the scale from the micro to beyond the stars.
The Fun
We got to travel to Switzerland for this shoot and our cinematographer dressed as a sort of knock-off Luigi that was a huge hit with the locals.
Frames