The Idea
Explore Hologic’s entire diagnostic assay offering in a single video for a noteworthy conference opener.
The Execution
Through technical motion design, we created intricate connections between images of the manufacturing process, the patients and caregivers, and the lab technicians, all progressing forward and centered on Hologic’s products.
The Fun
We got to extend the digital vibes from a previous video into a labyrinth of circuit lines in this video. May not sound fun, but we had a blast doing it.
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