The Idea
Bring energy and life to a tradeshow booth and showcase an amazing post-symposium afterparty Hologic was investing in.
The Execution
Super dynamic gimbal shots focusing on the interactions between people, accentuating the architecture of the booth design buildout, and spotlighting the cutting-edge products paired with modern edgy electronic music and a punchy edit.
The Fun
A super-secret video was created in-between the actual shots to send back to our out-of-commission cinematographer.
Frames