The Idea
Create a video for the biggest screen in Times Square (Godzilla), advertising the coolest toy drones from the world of Star Wars: The classic X-Wing Starfighter, TIE X1 Starfighter, and 74-Z Speeder Bike from Propel, sold at Brookstone.
The Execution
We cutdown an existing launch animation of the Propel drones to create a quick intro sequence, paired with new immersive product shots and logo bumpers that fit seamlessly into the Star Wars universe and a custom lightspeed animation.
The Fun
Played around with a Star Wars BB-8 robot with a magnetic head and everything. Maybe someday we’ll have our own droid, H-4NDY.
Frames