The Idea
Merchants Fleet sponsored the F1 Formula E McLaren driver, Taylor Barnard, hosting an event with him at the F1 arcade in Boston to hype up the internal team and the press.
The Execution
With triple specialized camera coverage of the event, we captured dynamic cinematography to communicate the raw white-knuckled skill that Taylor harnessed. Building the story of the event around him, we highlighted his entrance, his local competition, and his big race on the arcade – showing his legendary skills that left the rest of us in the dust.
The Fun
What’s not fun about getting a few rounds of blistering high-speed racing on a video shoot?
Frames