The Idea
Leverage the substantial investment of a booth build-out at conference / expo / trade show for ongoing relationship-building content with lab customers and lab students.
The Execution
Created a comprehensive series of videos covering everything from a timelapse hype video of the booth build-out itself, to day-of updates from talks and thought leadership on the industry.
The Fun
There were significant amounts of train and scooter riding adventures, not to mention a few on a forklift?
Frames