Universal Screening


Hologic

Idea

Communicate the importance of universal screening for diseases that affect long-term health and fertility.

Execution

Told through a visual narrative of a young woman from youth to adulthood and supported by titles, the piece shows how universal screening for disease can make dreams of a family come true.

Fun

Having a child actress on set gave us an excuse to buy a whole bunch of slime (which she loved playing with), but let's be honest, we enjoyed it more than she did.