ThinPrep® Genesis™ Vision Video
Hologic
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_brainstorming.gif)
Idea
Transport viewers into the world of Hologic's newest laboratory processor, communicating the revolutionary workflow benefits to lab staff and the powerful improvements to chain of custody management.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_cinematography.gif)
Execution
Immersive macros of the processor's internal functionality, coupled with a cinematic soundtrack and inspirational voiceover, reveal the soul and inner workings of this state-of-the-art machine, while motion design overlays depict chain of custody.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_production.gif)
Fun
Between takes, our client and our director had a battle of witty jokes. Who won, you ask? Well, we're bound by an NDA.