The Places We Go
Brookstone
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_brainstorming.gif)
Idea
Capture audience attention with the most massive screen in Times Square and show how Brookstone's products can seamlessly fit into everyday life.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_animation.gif)
Execution
Featuring an immersive illustrated NYC, the animation follows the story of a woman interacting with Brookstone products on her way home, seamlessly transitioning from scene to scene, and ultimately culminating in a Brookstone logo the length of a city block.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_production.gif)
Fun
We visited Times Square to watch it play live! We also pulled off the whole animation in two weeks.