Training for the NFL


SR CarnoSyn

Idea

Highlight five NFL hopefuls as they trained for combine with the help of SR CarnoSyn.

Execution

Suspended introspective shots of abstract football moments combined with down-to-earth interviews and intense action footage of workouts.

Fun

Our creative director took an impromptu break (midshot), running out onto the field to intercept a pass from an NFL quarterback to an NFL wide receiver. To this day, it is his greatest (and perhaps only) athletic achievement.