Two Tests. Complete Results.
Hologic
Idea
Demonstrate the real-world benefits and process of co-testing with both cellular and molecular technologies combined.
Execution
Peaceful animated scenes depict sample collection, analysis, and delivery of results, comparing and contrasting the two tests vs. the one while a soothing voiceover explains the tangible benefits of co-testing.
Fun
In this one, we got to design happy little scenes that made us smile, all while communicating potentially life-saving information to practitioners and patients alike. Glad we got to be a part of this project!
