The Idea
Demonstrate the real-world benefits and process of co-testing with both cellular and molecular technologies combined.
The Execution
Peaceful animated scenes depict sample collection, analysis, and delivery of results, comparing and contrasting the two tests vs. the one while a soothing voiceover explains the tangible benefits of co-testing.
The Fun
In this one, we got to design happy little scenes that made us smile, all while communicating potentially life-saving information to practitioners and patients alike. Glad we got to be a part of this project!
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