Now Presiding
Simple Mobile
Idea
Introduce a disruptive cell phone network built for the people.
Execution
Accenting the disruptive nature of the new network, the piece is built on glitch-cut snippets of American presidential speeches, reassembled to form a revolutionary message.
Fun
There was so much of what our animation director called "gnar glitch," that we elected to add the term into our office vocabulary.
