Non-Profit Business Model
Murdock Foundation
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_brainstorming.gif)
Idea
Create an overview video that will give leaders at non-profit institutions a primer on Murdock's non-profit business model framework.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_animation.gif)
Execution
Straightforward line illustrations set against a work-paper-textured backdrop serve to simplify the concepts while fluid animation drive us along the process and narrative.
![](https://handshakestudios.com/wp-content/uploads/2018/05/handshake_icon_production.gif)
Fun
We discovered that our agency contact won an Eggnog-drinking competition on this project. Now that's talent!