The Idea
Create an overview video that will give leaders at non-profit institutions a primer on Murdock's non-profit business model framework.
The Execution
Straightforward line illustrations set against a work-paper-textured backdrop serve to simplify the concepts while fluid animation drive us along the process and narrative.
The Fun
We discovered that our agency contact won an Eggnog-drinking competition on this project. Now that's talent!
Frames