ThinPrep® Genesis™ Vision Video
Hologic
Idea
Transport viewers into the world of Hologic's newest laboratory processor, communicating the revolutionary workflow benefits to lab staff and the powerful improvements to chain of custody management.
Execution
Immersive macros of the processor's internal functionality, coupled with a cinematic soundtrack and inspirational voiceover, reveal the soul and inner workings of this state-of-the-art machine, while motion design overlays depict chain of custody.
Fun
Between takes, our client and our director had a battle of witty jokes. Who won, you ask? Well, we're bound by an NDA.
