One Way


Short Film

Idea

Tell a powerful story about living intentionally through a metaphorical vehicle (pun intended), a car commercial.

Execution

Hypercut footage and dynamic blend overlays convey the fragmented and glitzy nature of our modern lives, with the piece ultimately culminating in a twist designed to make people think.

Fun

We hand-built a custom wooden jib, bolting it onto a truck to capture the shots of the car taking on life's windy roads.